OnlyFans
OnlyFans partnered with us to consult and deliver their first UK merchandise range. The brief was to build a scalable, data-led merchandise strategy that balanced brand consistency, cost control, and speed to market. We oversaw everything from supplier sourcing to commercial modelling, helping the brand generate £522k in revenue and save £49k in cost of goods.
Consultation
Portfolio
Services
Fashion Design, Consulting, Sourcing, Production
Category
Done-for-you
Client
OnlyFans
Introduction
When OnlyFans prepared to enter the UK market for merchandise sales, they needed more than a manufacturer. They needed a partner who could translate a fast-moving digital brand into a tangible, high-volume retail operation.
With ambitious revenue targets and a global audience to serve, the challenge was clear: build a scalable, data-led merchandise strategy that balanced brand consistency, cost control, and speed to market.
That’s where we stepped in.
Our approach
We began with a deep review of OnlyFans’ existing global merchandise model to identify inefficiencies and opportunities in the UK market. Through a series of strategy sessions, we mapped the operational framework from supplier selection and logistics flow to pricing architecture and SKU mix.
Our goal was simple: ensure every operational decision supported margin growth, not just sales growth.
Consulting & sourcing
Leveraging our established supplier network, we sourced and onboarded UK and EU production partners capable of meeting OnlyFans’ rapid timelines and brand standards.
We introduced a structured vendor evaluation process, consolidating production from multiple suppliers into a streamlined system. This reduced communication friction, shortened turnaround times, and improved quality consistency.
Alongside sourcing, we provided commercial consultancy across cost modelling, MOQ planning, and cash flow optimisation, helping the brand scale efficiently without tying up working capital unnecessarily.
The result
The outcome was measurable.
OnlyFans generated £522k in merchandise revenue within the first phase of launch while achieving a £49k reduction in cost of goods sold through improved sourcing and operational efficiency.
By aligning production with real-time sales data and building flexible manufacturing structures, OnlyFans established a scalable and profitable foundation for merchandise expansion across the UK and Europe.
