Nims
Strategic operational leadership for Nirmal Purja (Nims). We engineered a scalable manufacturing framework to support rapid category expansion, transitioning the brand from founder-led production to an institutional-grade supply chain. By implementing technical governance and margin engineering, we delivered a 7% reduction in COGS and a 37% improvement in inventory velocity.
Total Annualised Cost Reduction:
7% reduction in COGS
Operational Velocity:
37% faster production lead times
System Build:
Deployment of a scalable manufacturing framework and technical governance
01. Strategic Diagnosis & Mission
Nirmal Purja (Nims) approached Onflair to professionalise their operational infrastructure ahead of a significant global scale-up. While the brand’s creative vision was world-class, the underlying supply chain required a more robust, integrated approach to handle increased commercial complexity and higher volume demands.
Our mission was to install a professional operating system that bridged the gap between creative ambition and bottom-line efficiency, ensuring the brand was "Scale-Ready" for institutional growth.
02. The Approach: Defining the Scalable Framework
We began with a strategic diagnostic of the brand’s product roadmap and margin structures. By moving beyond reactive sourcing, we established clear objectives for cost-engineering, lead-time reduction, and technical repeatability.
Key Infrastructure Deployed:
Institutional-Grade Specifications: Translated creative intent into high-fidelity technical packs to eliminate manufacturing ambiguity.
Commercial Synchronisation: Aligned design development with rigid margin targets to protect gross profit during growth.
Critical Path Integration: Established a structured workflow for approvals and sampling to eliminate operational bottlenecks.
03. Sourcing & Technical Governance
Leveraging our Tier-1 supplier network, we onboarded production partners capable of meeting Nims' premium quality standards while maintaining the agility required for rapid stock rotation.
By installing a Technical Governance framework, we moved the brand toward an "evidence-based" QC model. This allowed the Nims team to maintain full creative oversight while Onflair managed the operational friction of global production and logistics.
04. The Result: Predictable Growth
The engagement delivered a 7% reduction in unit costs and a 37% acceleration in lead times, significantly improving the brand's cash flow and market responsiveness.
From concept to delivery, the supply chain is now a predictable, scalable asset. Nims is now positioned to scale with the confidence that their operational infrastructure can support their long-term commercial and creative trajectory.
