Attren
We partnered with Attren to bring their bold vision to life - delivering a 15-piece collection in just 7 months. From sourcing premium fabrics to managing production end-to-end, we helped turn their concept into a standout streetwear brand built for impact.
Done-for-you
Portfolio
Services
Fashion Design, Sampling & Production
Category
Done-for-you
Client
Attren
Introduction
Attren approached us with a bold vision - to disrupt the norm with a standout brand and a revolutionary sizing system that defies convention.
While Founders Matt and Lauren had a clear eye for quality, translating that vision into precise technical specs and finding the right manufacturing partner to bring it to life proved to be a major challenge. That’s where we stepped in.
Our approach
We began by getting crystal clear on Matt and Lauren’s vision for the collection. Through collaborative workshops, we pulled together inspiration, mood boards, and references to define a focused creative direction and project scope.
With the foundations set, our in-house design team got to work developing detailed tech packs - making sure every design element aligned seamlessly with the brand’s identity and product goals.
Product Manufacturing
With designs locked in, we took the reins on manufacturing - managing the entire process from start to finish.
Leveraging our trusted network of pre-vetted suppliers, we sourced the right production partner to meet Attren’s exacting quality standards. From fabric selection and lab dips to prototyping and final sampling, we handled every detail - so Matt and Lauren could stay focused on the bigger picture.
Our established relationships meant faster turnaround times, clearer communication, and fewer costly missteps. We ensured each sample iteration brought the vision closer to reality, guiding the collection through production with precision and care.
The result
From first enquiry to final product, we brought Attren’s ambitious vision to life with speed and precision - delivering a full 15-piece collection within just 7 months. Every detail was considered: from premium-grade fabrics to custom hardware and refined trims, no compromise was made on quality.
The result? A collection that doesn’t just stand out - it sets a new standard. Each piece reflects the brand’s core values: bold, elevated, and unapologetically different.
Thanks to the strength of the product and the clarity of the brand, Attren launched to an audience that instantly connected - drawing attention from influential voices in fashion and securing early sell-through success. What started as an idea is now a category-defining brand, positioned to grow and scale with confidence.
The review
"As a new brand starting out we were looking for a reliable manufacturer to help us with our first collection. Anthony and his team made the whole process really simple, they walked us through all of the steps we needed to take. The communication was key to keeping us on track which they did at every step. We now have our first range of products, the quality is amazing and they have come out better than we imagined. Onflair go above and beyond to help their clients and we would highly recommend"
