Attren
We partnered with Attren to bring their bold vision to life - delivering a 15-piece collection in just 7 months. From sourcing premium fabrics to managing production end-to-end, we helped turn their concept into a standout streetwear brand built for impact.
Total Annualised Cost Reduction:
£122,000 savings
Operational Velocity:
35% faster development cycle compared to standard market entry benchmarks.
System Build:
Deployment of a proprietary sizing framework and technical specification library.
01. Strategic Diagnosis & Mission
Attren engaged Onflair to provide the technical infrastructure required to translate a high-concept streetwear vision into a commercially viable, 15-piece premium assortment. The challenge lay in developing a revolutionary sizing system and high-fidelity product specifications that could meet the rigours of a sophisticated streetwear market.
Our mission was to install a professional product development framework that eliminated manufacturing ambiguity and ensured the brand was "Launch-Ready" with institutional-grade quality standards from Day 1.
02. The Approach: Engineering the Assortment
We established a rigid Technical Roadmap to navigate the complexities of bespoke hardware development and custom fabric engineering. By transitioning the project from initial concepts to Institutional-Grade Tech Packs, we provided the manufacturing partners with a definitive blueprint for quality and fit.
Key Infrastructure Deployed:
Proprietary Sizing Matrix: Developed a custom fit framework to differentiate the brand within the competitive streetwear landscape.
Technical Specification Library: Created a repeatable library of tech packs and grading rules to ensure future collection consistency.
Material De-risking: Conducted extensive fabric lab dips and hardware prototyping to ensure brand-integrity before capital commitment.
03. Technical Governance & Sourcing
Using our Tier-1 vetted supplier network, we managed the end-to-end production lifecycle, from initial prototyping to final bulk delivery. We implemented a multi-stage QC framework that removed the burden of technical oversight from the founders, allowing them to focus on market positioning and brand growth.
By leveraging our established factory relationships, we secured faster turnaround times and clearer communication channels, significantly reducing the "operational friction" common in high-volume category launches.
04. The Result: Category-Defining Market Entry
The project delivered a full 15-piece collection within 7 months - an accelerated timeline that allowed Attren to capture immediate market attention and secure high early sell-through rates.
By professionalising the development process and building a scalable operational playbook, Onflair provided Attren with a foundational asset that allows the brand to scale and iterate with the same precision as established global players.
The review
"As a new brand starting out we were looking for a reliable manufacturer to help us with our first collection. Anthony and his team made the whole process really simple, they walked us through all of the steps we needed to take. The communication was key to keeping us on track which they did at every step. We now have our first range of products, the quality is amazing and they have come out better than we imagined. Onflair go above and beyond to help their clients and we would highly recommend"
