Who This Is For
DTC apparel brands between £3M and £30M who have completed the audit and are ready to act on what it found. Typically you're at the point where:
The founder is still running supply chain decisions that should have been handed off
Margins are being lost in places that haven't been properly addressed
The operation is holding back growth rather than supporting it
You need a senior supply chain leader but aren't ready for a full-time hire
Why Fractional Leadership Exists
A senior supply chain leader costs £150k+ a year all in. For most brands between £3M and £30M that hire isn't justified yet - so the founder stays involved too long, problems get managed around rather than fixed, and the operation quietly holds the business back. Fractional leadership closes that gap - senior experience embedded in your business, at a fraction of the cost and none of the risk.
What’s Included
The core components of our Build framework, designed to engineer your product, secure your supply chain, and execute your launch.
What Fractional Leadership Delivers
A supply chain that runs without the founder in the middle of it
Margin recovered from the inefficiencies that have been costing you
Lead times compressed and launches that actually hit their dates
A vendor base that performs - negotiated, accountable and de-risked
A team and structure that scales with the business as it grows
Full visibility on supply chain health, costs and performance at all times
More About Your Fractional Head of Supply Chain
I'm Anthony (on the right) - and when you engage Onflair, I'm who you get.
I've spent the last decade working across some of the world's most recognised brands - Mercedes-Benz, Adidas, Burberry, BBC Studios, OnlyFans - managing everything from global product launches to full supply chain overhauls. I've overseen $50M+ in production volume, recovered $12M+ in COGS, and worked with brands at every stage from early growth to nine-figure scale.
What I bring to a fractional engagement isn't a framework or a playbook. It's pattern recognition - having seen the same problems show up across enough businesses to know exactly where to look, what to fix first, and what it's worth commercially.
I work with a small number of brands at any one time. That's intentional - every engagement gets my full attention, not a team of juniors with my name on the door.
Frequently
Asked Questions
Have questions? Our FAQ section has you covered with quick answers to the most common inquiries.
Do all engagements start with an audit?
How involved do I need to be as the founder?
Is there a minimum term?
What happens when the engagement ends?
How quickly can we see results?